Exchange-traded funds (ETF’s) are one of the most popular publicly traded entities to date. Making up over 40% of the market’s volume, ETF’s have become an overnight phenomenon for the mainstream investor looking for instant diversification and a diverse range of specifications to help mold a portfolio more suitable to his taste. ETF’s have been highlighted as the cure-all for diversification, the greatest thing since sliced bread. Nevertheless, there should always be some precaution used when investing, even in something seen to be as safe as an ETF. (more…)